Fashion Tails: When fashion meets Social Awareness

Jorge Parra was among the photographers selected- by invitation only- to participate in an interesting project, blending fashion and social awareness, called Fashion Tails.

Under the general production  and coordination of Miami Fashion Designer Eva Danielle Wittel, photographers were encouraged to create their own concept for a fashion shooting involving couture models and animals, homeless dogs and cats, which are currently waiting for caring people to adopt them and take them home, away from temporary rescue houses. As long-term hosting is not financially viable, these animals are risking the loss of their lives, if no swift action is taken to adopt them. 

This is when photography kicked in!

Dogs and cats were brought out to locations or studio facilities, using local government transportation, under the supervision and coaching of non-profit agencies like Paws4You  which are temporarily hosting them. Fashion models were styled and dressed, and every shooter made his/her contribution to this noble cause.
Jorge Parra says about the project: “I enjoyed very much the feeling of satisfaction derived from knowing my work might help salvaging these cute animals from potential annihilation. The people who lead the non-profits are doing tremendous efforts, and their commitment is an example of dedication and true love for dogs and cats.

 Being surrounded by all these animals  made me understand the importance of their goals instantly. I had a very happy day, in spite of all the production challenges imposed by this type of shooting, involving untrained animals, which stay too long in cages, become quite difficult to handle”.

Selected images from this shootings will be showcased in the  Charest-Weinberg Gallery, and the opening is on Saturday, September the 22nd.
The entire bulk of images will be published in a book that is currently being edited. The proceedings and print and book sales will be entirely donated to the non-profits.

Details of the show opening below. 

See you at the opening!!

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Jorge Parra

Jorge Parra is a Fashion, Beauty and Portrait Photographer for the Advertising and the Luxury Markets. Through his company, Jorge Parra Photography, Jorge provides all kind of Production Services required for successful photo-shoots from small Magazine Editorials to large scale Advertising Campaigns. Check our spanking new website at JorgeParra.com. Cheers!