Miami Advertising Photographer Jorge Parra launches the NEW Synthetic Habitat Website



Advertising Photographer Jorge Parra is well known as a People Photographer, shooting Advertising, Fashion, Beauty and Portrait Photography for over 2 decades.
However, a number of Creative Directors as well as Architects and Designers who recognize and value Jorge’s vision, have been pushing him out of his comfort zone, by inviting him to shoot architectural and interior design projects. The logic behind these requests was the interest of these creatives in exploring different approaches to  photographing  places and spaces from a fresh perspective.

For this reason, Jorge has been working on a series of photographic projects in Architecture and Interior Design, mostly focused on the Leisure and Luxury markets, shooting Hotels, Spas, Restaurants, as well as private residences and vacation villas.

In addition to these visual challenges, Jorge has been traveling around the world, shooting some large-scale fantastic Lighting Design Projects for public spaces in distant cities like Ankara in Turkey, Dublin in Ireland and Madrid, Spain, and the most recent project was shot in Washing DC, here in the USA. Lighting Design Photography is an area where only a few photographers have been successfully involved.

The resulting body of work includes visuals for Conde Nast Traveler, Luxe Magazine, Hilton Hotels, SLS Hotels, Mandarin Hotels, Ritz Carlton Hotels, several travel and luxury commercial and private residential projects, plus the cool lighting design projects.

Please, visit Jorge’s totally new website for the Synthetic Habitat Project and feel free to make contact to discus you upcoming visual needs in these fields.


Jorge ‘s next and natural phase for The Synthetic Habitat Project involve a fine mixing and blend of his favorite visual themes: Fashion and Architecture, putting together all his skills, in an ongoing series of images to be published soon!

The January Promo: Jorge Parra’s Ideal Winter Holiday

©Jorge Parra
We can not start the new year without wishing you all the best of the  bests for 2013 and beyond!!

Please, enjoy the January emailer promo, my version of the “Ideal winter holiday”, using an image from  my Architecture and Interior Design Portfolio, which is currently available in our specialized website, called Synthetic Habitat:

Also, it is quite a fine coincidence that the Miami Visual Collective‘s website is featuring a reportage about the latest project by designer Phillippe Stark, with images by yours truly!!.

Cheers and my best wishes for 2013 to all!!

The Un-Boring shoots Phillipe Starck’s latest South Beach project

 Phillipe Starck hits South Beach again!
One thing I love about my work has to do with swapping subject matters. Jumping from Advertising to Editorial, then to personal work on the Nude, or some contribution with a non profit children’s group and then back into editorial, brings out an eerie state of mind, and makes my life the story of  the un-boring. Bored is a concept the escapes my understanding.
As much as I grew and developed my  passion for photography while shooting people, basically the most beautiful models, the input from some creative directors, asking me to shoot out of my comfort zone, starting with places and spaces in my travels, eventually led me to architecture, interior design and lighting design photography, which  are now part of my portfolio.
And one thing leads to another: Just last week, I got one of those calls we love to receive: Conde Nast Americas wanted me to shoot  a full editorial about the classic art-deco Ritz Plaza hotel, now turned into the ultra modern, Phillipe Starck’s-redesigned “SLS”, the very latest addition to the South Beach hotel scene. 
The images will publish in Spain and other european countries.
It was a very hot July day when the production started. Portraits  of the super famous  and ultra meticulous spanish cook, Jose Andres, who defines everything edible in the hotel, from the juices, to the cocktails to every snack and meal, it all goes supervised by him, plus their  well respected japanese Master Sushi Chef Katsuya Uechi were included, all mixed up with the activity of tourists enjoying vacation time, the pools, beaches and rounding up with night shots of the warm and welcoming spaces of so many restaurants, I just lost count.
It was rather unusual to spend so many hours shooting editorial work, but as I see it, it is the only way to get the best out of yourself, specially in hot days, when your imagination may dehydrate as much as your body.
Yet another way to stay un-boringly happy! 

Synthetic Habitat: Architecture, Interior Design and Lighting Design Photography Website has been totally rebuilt

Hi Everyone!

Please check my Synthetic Habitat website for my work in the fields of Architecture, Interior Design, and very specially, Lighting Design Photography, an area where only a very few have dared entering and work on, and succeed!.

Although I am mostly and Advertising shooter, working mainly with People,Fashion,Lifestyle, and fine art, I have been contacted by several creatives, architects and Design firms to work in these fields for the last 4 years, and they have been expecting a new, fresh look from me, which I have successfully brought out, and this has made me travel worldwide in different assignments.

I still love to shoot with beautiful models and exotic locations, but I also derive lots of pleasure photographing places and spaces, with my”organic” approach to these visuals, exploring the sensuality, warmth and comfort of the spaces, in a field full of expert technical shooters, with little or no soul.

The blend of styles I can create is a perfect match for campaigns for hotels, spas, resorts, restaurants and private properties.

Check my new site at:

and make contact for comments, opinions, critics and suggestions.

Best wishes to all!!

Jorge Parra