The SmartPhone Photograpy Workshop for Bloggers, Writers, Designers and Social Media Managers is here!

SmartPhone Photo by Jorge Parra
Shot on iPhone by ©Jorge Parra

ABOUT SMARTPHONE PHOTOGRAPHY:

What begun as an interesting trend has now become a powerful form of expression, as millions of users now always have a smartphone in their hands/pockets/purses This has becomes the easiest way to register, document and keep track of events, situations and beautiful moments that would otherwise would get lost just as a memory.

Remember the now “classical” saying: “The best camera is the one you have with you”? That means the Smartphone Photography is no longer a trend or a passing fever, it is here to stay and get better and better!!

The cool thing about this workshop is that participants will greatly improve their skills at shooting with their smartphones, so these snapshots will have a much greater visual impact!

Bloggers, Writers, Graphic and Web Designers, plus all Social Media Campaign Managers will also benefit from upgrading their visual skills using their smartphones better, therefore, their online content will greatly improve!

– First, we  are going to start by learning the professional tricks and tips, plus hidden smartphone features  to better use the “native” capabilities of your own smartphone.

 – We move on to the basics of photography, composition, lighting use of texture, shapes and forms, in order to show the participants how can they “upgrade” their images with basic visual arts knowledge, applied to shooting with the smartphone

– We will – obviously- embark in shooting new images with our new knowledge and capabilities, as part of the workshop.

 -Then, we go some extra miles by further improving the images without ever leaving their phone, by using free editing apps which will enhance the quality of your final images, without turning then into “eye candy”, this is, keeping a very realistic and professional look to your pics.

 You can  register and pay on the day of the workshop, or you can easily register and pay online here:

 http://jorgeparra.com/pages/advanced-workshops-registration-and-payment/

 Register, have fun and learn!

Success Strategies for Photographers in Linkedin

c8b66-combolinkedinlogo   I had previously posted a whole set of tips and suggestions on how to successfully use Linkedin as a professional networking channel, taking advantage of the fact, that, contrary to FaceBook and other channels, Linkedin gathers a huge percentage of professionals from all areas and fields of human performance. This characteristic makes Linkedin a potentially useful platform to build up new business relationships and strategic alliances, which can help on the profitability of your own business.

Thing is, Success is, from my point of view, more of a process than a goal. It can be easily proven that, once a goal is achieved, in any aspect of our lives, the mind already has yet another new goal to achieve, and on and on, indefinitely,  so it makes sense to focus more on the process to achieve success than in the goals themselves. Improving the process will facilitate achieving new goals.

The well known formula: [Garbage In = Garbage Out] applies wonderfully to Linkedin and every other platform and channel you intend to use for marketing and promotional purposes.

Basically, if you do not commit to provide useful, appealing content, a well groomed profile and stay active on the process of updating all your info on Linkedin, and participate in Groups, you can not expect better results than the ones you have today. Too many Photographers believe that they just need to create a profile, as brief as possible, and sit and wait for a torrential rain of new clients and projects to pour on them. Then the complaints about Linkedin not being useful as an instant cash cow pop out in every forum.

I can not emphasize enough how critical it is to prepare a very effective Profile about yourself in Linkedin. Almost everything is relevant!! From your education to the causes and organizations you donate time and resources to, to the historical career path which has led you to who and how and where you are today, everything counts, if posted properly.

Just recently, the Linkedin Blog published the 10 words people OVERUSE the most in Linkedin in their Profiles, and therefore, have been rendered technically useless for self-promotion, specially if you want to differentiate yourself properly, so your Linkedin Profile should avoid the following:

Ten most overused Profile buzzwords:

• Motivated
• Passionate
• Creative
• Driven
• Extensive experience
• Responsible
• Strategic
• Track record
• Organizational
• Expert

Sounds familiar?? How many of these are right now in your Profile?

To make this brief, consider this: if  by any chance you actually are NOT motivated passionate, creative, responsible, etc,etc, then you are not  a good profesional anyways, and again, if you are all of the above, a cool Pro, make no mistake:  every other Pro who is your actual competition, claims to be exactly the same cool Pro!

So, use your motivation, passion, creativity and experience to build up a better profile, avoiding most of the words above!!!

The matter of connecting with potential clients stays the same: One of the most useful decisions is joining Linkedin Groups, BUT, do not join a dozen of photographer’s groups, since basically none of them will need your services!! Of course, it makes sense to be in touch with the photographer’s community, so being in a couple of those groups is healthy to stay in touch with changes in the industry, etc, so, do not discard all of those, but know in advance those do not offer lots of marketing opportunities. For the same reason, Retouchers, Educators, Assistants, Coaches and Consultants  need to be in photographer’s groups, since they  can become their clients.

Think exactly in the same way, to decide what groups you should consider joining. You have to be in places where your potential clients  also roam. If you are interested in architectural clients, join architect’s groups, same for Corporate, same for Fashion, same for Advertising  etc,etc.

Participation in those groups will streamline the process of connecting with people who might become your future clients or strategic allies. It is also important to note that potential clients, prospects, may not necessarily react instantly to your profile and activity.They may bookmark your profile and will check it out for changes/updates in time, and might consider you for a project later on, when their need for your type of work arises. Months may pass by before this happens. Be patient!!

This is solid proof that success in Linkedin is a process, as you can not measure your success by what you have already achieved, but for what is coming ahead.

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About the Author: Jorge Parra shoots Fashion, Beauty and Portrait Photography for Advertising. 

You can check on Jorge’s Linkedin Profile right here.

Also, you can check some of his visual work on his recently updated website

SYNERGY OF ART AND COMMERCE IN PHOTOGRAPHY: An Exhibition in Miami


The new Fall 2013 season begins for the members of the Miami Visual Collective with a fantastic Gallery Exhibition that will showcase both the harmony and the contrast between Visual Art Work, Personal Projects, and Advertising/Commercial images.
This exhibition features visual work from all areas, creating this “SYNERGY OF ART AND COMMERCE IN PHOTOGRAPHY”, by the Collective’s founding members Jorge ParraMatthew Pace, Paul MorrisSid Hoeltzell and Jorge Cardenas.
Here is our Press Release:
FOR IMMEDIATE RELEASE:
MIAMI VISUAL COLLECTIVE (MVC) Show Opening:
“Synergy of Art and Commerce in Photography”
Gala event scheduled for September 28,  2013, poised
to showcase MVC’s commercial and Fine-Art images.
Gala Opening: September 28th, 2013. 7:30 PM
BORDERS GALLERY
1601 S.W 1st. Street. Miami Florida 33135
305-649-0324
Miami, FL– August 24th, 2013 – Miami Visual Collective (MVC) announces a gala event beginning September 28, 2013, to showcase the two sides of their talent, to be held at the prestigious Borders Gallery at 1601 SW 1st Street, Miami, FL 33135
Miami Visual Collective is a group of professional photographers who come together to share knowledge, friendship and collective promotion via a web blog presence and gallery exhibits.  MVC members have put together a new show with a desire to appeal to audiences from both the art world and the commercial arena. The show features selected works from commercial assignments in synergy with personal fine art projects.
The September 28th event, entitled “Miami Visual Collective Presents Synergy of Art and Commerce in Photography” is intended to bring members of the fine art, and commercial imaging worlds together to enjoy the show, meet the five photographers and indulge in food and drinks with friends. 
A true encounter of the creative minds, producers and talent in Miami!
Inhabiting different corners of the photography world, the members of Miami Visual Collective each boast a particular commercial strength in areas like – aerials, food, fashion, cars/trucks, dance and corporate photography – and while those elements define their commercial side, they also exhibit an artistic passion, producing limited edition collections and contemporary art for display, professional collections, art dealers, and the commerce/corporate sector.
We all hope to see you attending this great Gala Show soon!

Cheers!

The Un-Boring shoots Phillipe Starck’s latest South Beach project

 Phillipe Starck hits South Beach again!
One thing I love about my work has to do with swapping subject matters. Jumping from Advertising to Editorial, then to personal work on the Nude, or some contribution with a non profit children’s group and then back into editorial, brings out an eerie state of mind, and makes my life the story of  the un-boring. Bored is a concept the escapes my understanding.
As much as I grew and developed my  passion for photography while shooting people, basically the most beautiful models, the input from some creative directors, asking me to shoot out of my comfort zone, starting with places and spaces in my travels, eventually led me to architecture, interior design and lighting design photography, which  are now part of my portfolio.
And one thing leads to another: Just last week, I got one of those calls we love to receive: Conde Nast Americas wanted me to shoot  a full editorial about the classic art-deco Ritz Plaza hotel, now turned into the ultra modern, Phillipe Starck’s-redesigned “SLS”, the very latest addition to the South Beach hotel scene. 
The images will publish in Spain and other european countries.
It was a very hot July day when the production started. Portraits  of the super famous  and ultra meticulous spanish cook, Jose Andres, who defines everything edible in the hotel, from the juices, to the cocktails to every snack and meal, it all goes supervised by him, plus their  well respected japanese Master Sushi Chef Katsuya Uechi were included, all mixed up with the activity of tourists enjoying vacation time, the pools, beaches and rounding up with night shots of the warm and welcoming spaces of so many restaurants, I just lost count.
It was rather unusual to spend so many hours shooting editorial work, but as I see it, it is the only way to get the best out of yourself, specially in hot days, when your imagination may dehydrate as much as your body.
Yet another way to stay un-boringly happy! 
Cheers!!