During the last 8 years, Advertising Photographer Jorge Parra has been working on a series of photographic projects in Architecture and Interior Design, mostly focused on the Leisure and Luxury markets, shooting Hotels, Spas, Restaurants, as well as private residences and vacation villas. Jorge is well known as a People Photographer, shooting Advertising, Fashion, Beauty and Lifestyle Photography for over 2 decades. However, a number of Creative Directors as well as Architects and Designers who recognize and value Jorge’s vision, have been pushing him out of his comfort zone, by inviting him to shoot architectural and interior design projects. The logic behind these requests was the interest of these creatives in exploring different approaches to producing and photographing these projects from a fresh perspective. In addition to these challenges, Jorge has been traveling around the world, shooting some large-scale fantastic Lighting Design Projects for public spaces in distant cities like Ankara in Turkey, Dublin in Ireland and Madrid, Spain. New projects are being produced in the USA and will be showcased in the near future. Lighting Design Photography is an area where only a few photographers have been successfully involved.
The resulting body of work includes visuals for Conde Nast Traveler, Luxe Magazine, Hilton Hotels, SLS Hotels, Mandarin Hotels, Ritz Carlton Hotels, plus several travel and luxury commercial and private residential projects, plus the cool lighting design projects.
The next natural phase for The Synthetic Habitat Project involves a fine blend of Fashion and Architecture, both Stills and Motion, putting together all of Jorge’s skills, in an ongoing series of images to be published in the near future.
Jorge Parra was among the photographers selected- by invitation only- to participate in an interesting project, blending fashion and social awareness, called Fashion Tails.
Under the general production and coordination of Miami Fashion DesignerEva Danielle Wittel, photographers were encouraged to create their own concept for a fashion shooting involving couture models and animals, homeless dogs and cats, which are currently waiting for caring people to adopt them and take them home, away from temporary rescue houses. As long-term hosting is not financially viable, these animals are risking the loss of their lives, if no swift action is taken to adopt them.
This is when photography kicked in!
Dogs and cats were brought out to locations or studio facilities, using local government transportation, under the supervision and coaching of non-profit agencies like Paws4You which are temporarily hosting them. Fashion models were styled and dressed, and every shooter made his/her contribution to this noble cause.
Jorge Parra says about the project: “I enjoyed very much the feeling of satisfaction derived from knowing my work might help salvaging these cute animals from potential annihilation. The people who lead the non-profits are doing tremendous efforts, and their commitment is an example of dedication and true love for dogs and cats.
Being surrounded by all these animals made me understand the importance of their goals instantly. I had a very happy day, in spite of all the production challenges imposed by this type of shooting, involving untrained animals, which stay too long in cages, become quite difficult to handle”.
Selected images from this shootings will be showcased in the Charest-Weinberg Gallery, and the opening is on Saturday, September the 22nd.
The entire bulk of images will be published in a book that is currently being edited. The proceedings and print and book sales will be entirely donated to the non-profits.
Miami Fashion designer Luis Valenzuela, introduced his “Upcycled Couture Dresses”, part of his EcoArtFashion Project, during The Green Shows at the New York Fashion Week s/s 2011, creating a magnificent collection of couture dresses made out of recycled fabrics.
The first upload of a series of projects involving image streaming, motion works , stills and video by Jorge Parra, from Jorge Parra Photography.
Stay tuned for more Conceptual Fashion, Beauty and Fine Art Projects, to be published in our own YouTube Channel soon!!.
The latest issue of Cravings South Florida Magazine has an editorial with some images shot with a great couple of models, Jessika Dikstra from Next Model Management and Marie-Charlotte Mahul from Elite Models.