The Advanced Photography Workshops with Jorge Parra

Natural Light Fashion Photo-Shoot with students of Jorge Parra
Advanced Photography Workshops with Jorge Parra

Starting on March 2017, Jorge Parra Photography will offer a series of Advanced Photography Workshops for selected participants, in an intimate atmosphere, where only 10-12 photographers will attend each hands-on workshop. This will allow the one-on-one training that each participant deserves to REALLY improve their visual arts skills and the creative development of his/her portfolio.

Based on the experience gained from teaching for several years at the Miami Ad School, plus the previous private San Francisco and Miami Workshops, Jorge Parra Photography has selected the following content for the upcoming trainings:

 – SMARTPHONE PHOTOGRAPHY: an interesting trend has now become a powerful form of expression, and the participants of this workshop will greatly improve their skills at shooting with their smartphones , first by learning the professional tricks on how to use the capabilities of your own smartphone, plus further improving their images without ever leaving their phone, using editing apps for even better results.

– PORTRAITS AND LIGHTING: this is a basic training, so participants can get comfortable with the use of artificial lighting in studio, plus manipulated natural light, to obtain fantastic results which will improve the quality of their portraits.

 – FASHION AND BEAUTY PHOTOGRAPHY: although the name is obvious, this training is aimed at those who already have some good knowledge of lighting (both natural and artificial) and want to improve their own personal style by shooting models on location and/or studio, conceptualized as an editorial for a magazine. Wardrobe, from casual to swimwear to couture, plus Hair and Make Up Stylists will be provided.

 -THE FINE ART BODYSCAPE: A powerful workshop dedicated to study the human figure and how to develop creative and artistic images, where concepts, composition and lighting will lead the way to obtain meaningful images. Models, Make Up, Styling and Props will be provided, so each participant can approach the body from his /her own vision.

NOTE: All workshops include either online or live review of the work done by participants, so, unlike other workshops, there is TRUE ADDED VALUE THROUGH REAL MENTORING, in order to assist participants in their creative portfolio development. Each Workshop has it’s own inherent characteristics, so the mentoring process will be disclosed along with detailed info when participants register.

 Please contact us for mode details about the upcoming workshops with Jorge Parra in Miami

WORKSHOPS FEES: 

Cash and Credit / Debit Cards will be accepted on the premises. However, We can not guarantee slots available for unregistered, Walk-Ins. On-Site Registration and Payment will proceed on a first-come-first-served basis.

In order to guarantee your participation in the workshop,  you will find a simple way to safely register and pay, using PayPal  in the secure link below, BEFORE the actually dates of the workshops.

http://jorgeparra.com/pages/advanced-workshops-registration-and-payment/

You do NOT need a PayPal account to use this cart. Just use the “Guest” option! Just the same, we will never receive your payment information details!

Many Thanks and See You Soon!

artist jorge parra participates in the show: “mutations of the medium in contemporary photography” the show has been extended until August 15th!

MutationsinContemoraryPhotography-PROMOLAYOUT

Photographer Jorge Parra is participating in this interesting exhibition called, “Mutations of the Medium in Contemporary Photography” at the Oscar Ascanio Gallery in the Winwood Art District of Miami .

The soft opening was on June 11th and the show is going public on Saturday the 13th, during the June Gallery Walk, from 6 pm to 11 pm, and will enjoy extended exhibition time!

New date:  The event will close doors on August 15th.

Everyone is cordially invited to explore up until early August the works on display of 4 interesting artists( Vieri Tomaselli, Anabella Borges and Lidia Teixeira, plus Hester,) and Jorge Parra is showcasing images from 2 of his series, the “Dressed in Green” Series and the “Body Alchemy” Series, showcasing non-conventional Chemo-Digital Prints plus alternative prints on Industrial materials.

Cheers!!

Click here to go back to Jorge Parra's main site.

Business challenges for the Visual Arts in the Digital Era. Part 2: The Fine Art Market

Hooray Picasso!! by ©2014 JorgeParra
We talked in  Part 1  about the major challenges most professional photographers have to deal in commercial/advertising markets due to the democratization process introduced by digital technologies, as cliches and new standards. like “good enough images” or “Your camera takes great pictures” have affected the perception of what a REAL professional photographer brings to the table for the execution of a project.
The Fine Art market has also been shaken in both directions, for the benefit of it, but also to absorbe certain negative aspects that are reshaping the way collectible visual art is perceived.
One one end, Photography has got another setback. Back in the analog – film- era, it was relatively easy to point out how many original prints were done from each negative. There was a lot of art, technique, craftsmanship and commitment for an artist to be able to identically reproduce a few ( limited number) of prints, and offer them for sale as a Limited Edition Series. A scarcity criteria will just pump the prices up as the availability of less prints in the market would command for a higher price tag to acquire one such work. Much certainly, serious Art Collectors look ONLY for this kind of work to invest in, and the smaller the number of originals in a series, the better.
Now, when discussing modern photography, digital technologies allow for endless reproduction of copies that look and feel exactly like the original,basically, you can provide an infinite set of originals, and then the scarcity criteria gets removed from such work, and it becomes an inexpensive commodity, sometimes termed Wall Art.
It is up to the artists to be able to generate a scarcity criteria, not only by limiting the number of original prints, but also by means of interacting more in-depth with the media, mixing techniques from different crafts,etc,etc, as to be able to provide try few true originals to the market.
There is also a number of ethical and moral issues involved here, since the “sudden” presence of a new series of images from an originally closed series, printed at a different size or using another substrate, has been used as an excuse to keep profiting, while theoretically bringing down the value of the first, “original” series. See for example the case for photographer W. Eggleston, sued by a collector of his work:
Many things can be said about the actual loss of value – or not- of the original Limited Edition Series”, which turned out to be” not-so-limited”, but one thing is certain: this situation is a by-product of digital technologies redrawing the art scene.
Painting, in it’s classical definition, has not seen the same abundance of copycats, as it takes a real artist to generate a copy of some artwork which could be truly thought to be an original, and even at that, there are numerous expert museum and gallery curators, who are usually consulted when a “new” painting from a classic artist emerges in the market.
With artists like Vermeer, who painted such few original pieces, you can easily tell which works are his and which could be just a fake.
That said, a new market for art reproduction of original artwork has emerged (more wall art), as thousands of digital prints from one original painting can be sold for a few dollars.
In general, the process of transforming once-original artwork, with limited originals, into a commodity, with potentially endless copies, and how to deal with it, is still a matter of discussion in art circles, schools and museums.
The situation gets even more complicated with digitally generated art, something that has been created not in the real world, but in the world of vectors, pixels and software (read about CGI, for dramatic examples), or a mixture of analog and digital, work plus the exponential growth of Motion Works. And it still gets even worse in the universe of social media sharing, plus all digital distribution channels, those that exist now, and those that are yet to be created!
In conclusion: I have the clear sensation that  we are living the “transition-to-digital period”, where many things are yet to be re-defined,  and this process will provide the changes in attitudes and concepts that are necessary to design a new business model for the Visual Arts, both for Commercial Work and also for the Fine Arts.
Digital Technologies are barely entering our lives and the more, massive invasion is yet to come (look for The Internet of Everything), so, as it has usually been the case with disrupting technologies and trends, we still don’t know where we are going, but it will certainly be a challenging process, full of new experiences, where creativity will be, as always, the key to the solutions.
Jorge Parra

New York Fashion Week s/s 2011 and The Green Shows. Eco-Activism vs Glamour

©2010 Jorge Parra

I was glad and curious to attend the The Green Shows at the New York Fashion Week this week, presenting  a group of   fashion designers who are working on sustainability by way of reusing and recycling materials , fabrics and objects that many would consider trash or rejects, and transform them into fashion garments.

The interesting thing, as I saw it, is that there is still a good way to go before most of those products can be truly marketable into mainstream or even boutique stores.

The simple reason for this is that the designers are still too involved in their Eco-friendly/Green Activism, most designers have a defined background and participation in environmental/Green causes and therefore,  many designs and pieces only convey a statement, sometimes a protest, sometimes an irony, and activism has to be “toned down” into a more refined and subtle form, so the message is still there, but the glamour, usability and good-looking factors prevail. We are talking fashion here!

It was notable to see lots of designers  like LAVUK, Auralis, and Samantha Pleet working with recycled fabrics, and going  more towards casual and party wear. Other great collections like the “Black Label” by british designer Ashton  Michael introduced greatly designed pieces from recycled fabrics and natural products, for a very targeted population of young, androgynous consumers, lovers of the post apocalyptic look.

It is  for this very reason, that  the most remarkable looks, putting together a great deal of elegance, form and function while still conveying the green message, are the High Fashion designs for the “Upcycled Couture” Collection by Miami designer Luis Valenzuela, bringing class, style and forward thinking to the Green evolution, in atmosphere of luxury and glamour. His shoes made a remarkable presence, and he was one of the few designers to present shoes of his own creation.

I don’t see any reason why green and recycled has to convey a message of wear, deterioration, only post nuke attitudes and solutions. Homeless people, specially in New York, are masters at recycling garbage , and trust me, they don’k look great!

Backstage at the Green Shows, I spotted shirts and dresses left behind from some of the presentations. Does this mean that the designers just wanted to showcase the look – or rather the message- in the runway and just immediately after the event  those pieces became garbage for real? Integration of green fashion design into a marketable product needs more than than just an eco-friendly message.

The Green Design  for fashion is still in it’s early stages, no doubt much advanced than the Green Shows of last year, where most dresses were unwearable, they were just a protest, an activist’s message, but not a truly fashionable thing.
The 2011 S/S collections bring an air of freshness, and true approach to real fashion design, and, if the movement does not  slow down, and goes beyond being a trendy thing of the moment, we should see great solutions and great looks moving together for a future in which trash will have to be renamed , given the high value it may have in the proper hands of these true fashion designers.

For More images, just visit my FaceBook Business Page

Jorge Parra

Great Art keeps coming to Miami, to stay!

I am so glad of having met with my old friend Carlos Cabeza here in Miami.

 Carlos is great artist who has been living and working in Paris for more than 20 years, doing amazing work for companies like Capellini, plus many international exhibits.

His name in the Art world dates back to the time when he was assistant to Jesus Soto, the creator and major developer of Kinetic Art.
Carlos is now bringing some of his energy to Miami, and we will see a great show in October, when the new Oscar Ascanio Gallery will finally open doors in Winwood.
Oscar also deserves a warm welcome, because he is one of the most respected Gallery owners in Latin America, having published, edited and curated more than 30 books on Latin American Art, and from now on, we will have him permanently in Miami.

I had the chance to shoot an interesting portrait of Carlos immersed in one of his art installations, and also giving final touches to a very long ( 6 mt long) piece which will be on display at the opening. Carlos is also inviting local artist from Miami to a gallery in Paris he is curating for, as to create an Art Bridge between the 2 cities.

Carlos and Oscar, you are very welcome to Miami!!

Cheers!

Jorge

Gallery Opening: “Body Alchemy” by Jorge Parra in South Beach, June 3rd.







Dear Friends


 You are welcome to the opening of this special solo show from photographer Jorge Parra, showcasing for the very first time ever, his Chemo-Digital Prints, developed for a long term, and still ongoing project, “Body Alchemy”, exploring the human form.

The ArtDecoMiami Gallery, located in the heart of South Beach, is the perfect setting for this exhibition, a blend of Fashion and Fine Art photography, that is clearly seen in most of Jorge’s personal and commercial work. 


In this case, the human figure is the canvas for a transmutation process into a new visual expression, because it goes far beyond the original beauty and sensuality of the human body which originated the visuals in the first place, by using combined analog (darkroom) and digital (lightroom) techniques.


Opening: Thursday, June 3rd at 7:30 pm

 Address is: ArtDecoMiami Gallery. 
                  1528 Alton Road, Miami Beach, Florida 33139

Exhibition runs from June 23rd through June 30, 2010 from 10 am – 6 pm


See you there!