The Advanced Photography Workshops with Jorge Parra

Natural Light Fashion Photo-Shoot with students of Jorge Parra
Advanced Photography Workshops with Jorge Parra

Starting on March 2017, Jorge Parra Photography will offer a series of Advanced Photography Workshops for selected participants, in an intimate atmosphere, where only 10-12 photographers will attend each hands-on workshop. This will allow the one-on-one training that each participant deserves to REALLY improve their visual arts skills and the creative development of his/her portfolio.

Based on the experience gained from teaching for several years at the Miami Ad School, plus the previous private San Francisco and Miami Workshops, Jorge Parra Photography has selected the following content for the upcoming trainings:

 – SMARTPHONE PHOTOGRAPHY: an interesting trend has now become a powerful form of expression, and the participants of this workshop will greatly improve their skills at shooting with their smartphones , first by learning the professional tricks on how to use the capabilities of your own smartphone, plus further improving their images without ever leaving their phone, using editing apps for even better results.

– PORTRAITS AND LIGHTING: this is a basic training, so participants can get comfortable with the use of artificial lighting in studio, plus manipulated natural light, to obtain fantastic results which will improve the quality of their portraits.

 – FASHION AND BEAUTY PHOTOGRAPHY: although the name is obvious, this training is aimed at those who already have some good knowledge of lighting (both natural and artificial) and want to improve their own personal style by shooting models on location and/or studio, conceptualized as an editorial for a magazine. Wardrobe, from casual to swimwear to couture, plus Hair and Make Up Stylists will be provided.

 -THE FINE ART BODYSCAPE: A powerful workshop dedicated to study the human figure and how to develop creative and artistic images, where concepts, composition and lighting will lead the way to obtain meaningful images. Models, Make Up, Styling and Props will be provided, so each participant can approach the body from his /her own vision.

NOTE: All workshops include either online or live review of the work done by participants, so, unlike other workshops, there is TRUE ADDED VALUE THROUGH REAL MENTORING, in order to assist participants in their creative portfolio development. Each Workshop has it’s own inherent characteristics, so the mentoring process will be disclosed along with detailed info when participants register.

 Please contact us for mode details about the upcoming workshops with Jorge Parra in Miami

WORKSHOPS FEES: 

Cash and Credit / Debit Cards will be accepted on the premises. However, We can not guarantee slots available for unregistered, Walk-Ins. On-Site Registration and Payment will proceed on a first-come-first-served basis.

In order to guarantee your participation in the workshop,  you will find a simple way to safely register and pay, using PayPal  in the secure link below, BEFORE the actually dates of the workshops.

http://jorgeparra.com/pages/advanced-workshops-registration-and-payment/

You do NOT need a PayPal account to use this cart. Just use the “Guest” option! Just the same, we will never receive your payment information details!

Many Thanks and See You Soon!

Getting Truly Involved with the Local Community

SocialCommunity

Photographers, as well as every other creative, should engage in donating their talents and skills to society, specially on behalf of their own local community, when it is the time to help others in distress or bad conditions.

In the case of us, fashion and advertising photographers, who one way or another, enjoy some quite nice perks and benefits as a result of our work, we need to give back even more!

It is for this very reason that over the years, I have committed time, resources, energy and my visual skills to help different organizations who work tirelessly to provide help and counseling to the under-appreciated, the neglected and the survivors!

I have worked, and keep working, to provide assistance for kids waiting for adoption, little fellows in the foster care system, wishing and hoping for a better life, and thanks to the work of organizations like the Children’s Trust, the Miami and Broward Heart Galleries and Fotomission, we can do some portraits of these kids, and at least offer them a better chance to find a family that will take care of them.

On the other end of the spectrum, the “Flashes of Hope” Non Profit organization has committed to provide some partial relief to parents with kids with terminal cancer, and we volunteer to do portraits of these beautiful creatures and their parents. before their time is over.

I have also contributed with images to the Life Alliance program of the University of Miami Organ Donor Program, and have photographed several people of all ages, from kids to grandparents, who have nicely survived organ transplant surgery. I am also a member of the Volunteer Match Program, to provide visual assistance when requested.

Amazingly, through fashion photography, I have been able to donate my skills to Breast Cancer initiatives, both in South Florida and Latin America.

Finally, I am always volunteering time and resources to our local Creative Mornings Miami Group,  a fantastic worldwide initiative for monthly breakfasts for the creative community, putting together all those talented people who believe Miami is THE PLACE to be and work and want to make this city grow into one of the finest creative destinations.

I always encourage Advertising and Boutique Agencies to contact me with their creative projects for Non-Profit Agencies.

 Use my Contact Page to start talking!!

Cheers!!

Back to Jorge Parra’s Website

Are Followers Replacing Professional Talent in Advertising?

Screen Shot 2016-04-02 at 9.25.00 AM

 Those who enjoy talking about the Digital Disruption or Digital Divide will encounter a fine material and food for thought is this post. I decided to wait a bit after the original hoopla was already gone, regarding this amazing situation, and here’s a brief description of it all:

Earlier this year, (probably late last year), the well known fashion firm Burberry was getting ready to prepare their Spring worldwide  photographic campaign. Traditionally, the most sought-after shooters are called to send their estimates for such a juicy and interesting project, since the visuals will certainly define trends in both imaging and marketing for the year.

Now, the marketing team in charge of the Burberry account came out with what they think is a genius idea, and basically, the decided to make a move that caused a lot of frustration and anger in the market, as the selection of the photographer bypassed any professional or aesthetical consideration, and the agency decided to put 16 years old Brooklyn Beckham, the son of the ultra famous Victoria and David Beckham, in charge of the campaign. 

The reason for this choice was that the kid has shown some ability taking pictures in his iPhone, specially selfies, and 35 mm DSLR cameras PLUS the huge list of 6.5 million followers he has in Instagram, not to mention the additional “back up” and support of two powerful brands, the parents, and their own followers!

The strategy behind this idea is that Burberry considered that they wanted to knock doors on an already captive 6.5 million kids/consumers who are watching whatever Brooklyn publishes in his Instagram account, and if you take a look, you will find tons of selfies during his vacations, some portraits, little birds, friends, etc, etc, this is, what a 16 years old kid does with his instagram. Simple! If you locate the behind the scenes images at the Burberry Instagram account (@burberry), you may see the kid was handed a medium format camera, and it is sad to notice how he does not even know how to grab such a camera, but that did not matter, as long as someone took some pics of Brooklyn (in his iPhone, of course) “taking some shots for the campaign” with the MF camera….

Needless to say, young Brooklyn has no knowledge whatsoever on lighting, production, has never before done a fashion shooting, etc,etc, but the agency took good care of all this, by providing the best Art Directors, Fashion Stylists, Models, Assistants and Production Crew money can buy, so this kid could come up with what amounts to good photos (what in the industry is called good enough images). As a matter of fact, we have previously seen this situation has happened before, when talent like Steven Meisel and Annie Leibovitz, who don’t know anything about artificial lighting, are always working with the best lighting assistants around, but at the every least, these guys are super talented and brilliant, genius creators, and have actually committed a lifetime to their work as photographers!!

So, the question here is, are we seeing a starting trend where  Instagram followers are going to replace talent for some type of campaigns?? 

Granted, Brooklyn Beckham, there is only one, but there are tons of sons of equally famous celebrities and millionaires and billionaires around, and you can read in the links at the end how photographers did not take this in a good manner. Those of us who are working our asses to build a presence and name in order to arrive to those levels when you are called to shoot some of those amazing clients, feel a good deal of frustration.Once again, granted, the most vocal complainers when the news came out, were shooters with the smaller number of instagram followers, although their portfolios are just the top of the line….

Months have passed, and If you check today Brooklyn’s Instagram account, you will find, again, new, regular selfies and simple images shot by a teenager, and the number of followers just keeps growing. Maybe there are some purchased followers (as most everyone seem to do in this time and era), but much certainly, the advertising and marketing geniuses see more value in those potential consumers than in the image-making creative process, involving true creators,  which could drive both the sales and the brand up.

On a personal note, I think this is but one more attempt from the Advertising market to visualize millennials barely as “top consumers”, and nothing else, using one of them to reinforce the concept.

Thanks!

About the author: Jorge Parra is a Fashion and Advertising Photographer, based in Miami, who, among other things, is looking after getting his first (not purchased) million followers in Instagram.

You can see my work at my website at www.JorgeParra.com, but first and foremost, pls do not forget to start  following  me in my Instagram account, @jorgeparraphotographyjust in case…

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Suggested Links:

http://www.theguardian.com/lifeandstyle/2016/jan/30/sheer-nepotism-brooklyn-beckham-burberry-shoot-angers-photographers

David Beckham’s Son Just Shot a Burberry Campaign, and Photographers Are Pissed

Back to Jorge Parra Photography’s Website

Conversations Part 2: Jorge Parra talks about Fashion Photography

Photo by ©Jorge Parra
Photo by ©Jorge Parra

Moving on in our “Conversations” series, I just want to share this short video-monologue about my impressions on Fashion Photography and how design is involved in showing up the many aspects of women,  their beauty, character, femininity, elegance, sensuality, all intermixed with  design, in mysterious and fascinating ways.

It is always a fine visual challenge to be able to put together these elements in a fine balance, and make it work for the Advertising Market.

To begin, I have made a commitment to myself to maintain the utmost respect for women who, in the creative visual fields, specially when looking for the “hip”, the “never seen before”, the unexpected, the “out of the box” ultra-super-duper-creative approach, sometimes end up poorly misrepresented.

Without further ado, please take a look at the brief clip, where yours truly keeps  talking and talking!!

http://jorgeparra.com/albums/conversations/content/jorge-parra-talks-about-fashion-photography/lightbox/

I hope you liked this clip, and if you really enjoyed it, and would still like to hear more, feel free to quickly jump to my “Conversations” link on my site,  where you will find more brief clips on my talks on Fashion Photography, Advertising/Commercial Photography, Fine Art Photography, The Luxury Market and Portrait Photography of Women.

http://jorgeparra.com/albums/conversations/

Cheers!!

Back to Jorge Parra’s website

#miamifashionphotographer #miamiadvertisingphotographer #fashionphotography #beautyphotography #portraitphotography

Photographer / Director Jorge Parra Launches Spanking New Website

Fashion:Purses

Miami-based Photographer and Director Jorge Parra has just announced the launch of a totally new website, using responsive design, for his extensive portfolio of images, right there, in his well known domain

www.JorgeParra.com

In addition of the “classic” sections for still photography, like FashionBeautyPortraits, Leisure and Luxury plus  Fine Art Photography,  a new a cool section of Essays, the new site has the versatility Jorge’s work and personality demand, as visitors will keep finding new galleries and sections, works in progress,  popping out, as times passes by.

As indicated, the site has been launched with Still Photography at it’s core, but Jorge is already editing and refining  works for the upcoming Motion  section, to include BTS videos, Music and Fashion clips, Testimonials, Time Lapse, Gif Animations  and other experiments with images in motion.

Also, a cool new section of Instant Art, an ongoing and ever-changing portfolio of Also Shot on iPhone 6 Photography, fully  shot and edited in Jorge’s cell phones, with the aid of different editing apps, will showcase Jorge’s curiosity for the abstract and the mundane, keeping his street photography portfolio alive, while transforming some of the images into instantaneous artwork,  in almost real time.

The Essays section, where you can read Jorge’s point of view on critical and contemporary issues related to the visual arts as well as tidbits of images and brief news, works in progress and updates on several matters.

The “Capabilities”  section  showcase Jorge’s company,  Jorge Parra Photography and the Production Resources,  available to assist his clients with every aspect of Production that might be required for the efficient execution of any particular photo-shoot project, big or small.

Links to Contact Jorge either directly ( phone / email) or via his Social Media Channels are also available, so, if you don’t find Jorge, you are not looking for him!

This is an adaptive design website with responsive media, which works flawlessly in just every full screen size, from smart phones to tablets, to laptops, to Retina Displays, thus allowing about the best way to showcase Jorge’s visual art in the most effective and pleasing way.

Visit Jorge Parra’s website right now, and stay tuned for constant additions of content, both stills and motion plus essays, works in progress and unexpected content, just as Jorge’s  explorations in creativity flow around. Share with your friends and colleagues the images you enjoy the most in your own social media channels and come back soon for more!!

Cheers!!

Fashion #Beauty #Portraits #Leisure and Luxury # Fine Art Photography #Jorge Parra Photography  #Production Resources #Instant Art

 

Click here to go back to Jorge Parra's main site.

SYNERGY OF ART AND COMMERCE IN PHOTOGRAPHY: An Exhibition in Miami


The new Fall 2013 season begins for the members of the Miami Visual Collective with a fantastic Gallery Exhibition that will showcase both the harmony and the contrast between Visual Art Work, Personal Projects, and Advertising/Commercial images.
This exhibition features visual work from all areas, creating this “SYNERGY OF ART AND COMMERCE IN PHOTOGRAPHY”, by the Collective’s founding members Jorge ParraMatthew Pace, Paul MorrisSid Hoeltzell and Jorge Cardenas.
Here is our Press Release:
FOR IMMEDIATE RELEASE:
MIAMI VISUAL COLLECTIVE (MVC) Show Opening:
“Synergy of Art and Commerce in Photography”
Gala event scheduled for September 28,  2013, poised
to showcase MVC’s commercial and Fine-Art images.
Gala Opening: September 28th, 2013. 7:30 PM
BORDERS GALLERY
1601 S.W 1st. Street. Miami Florida 33135
305-649-0324
Miami, FL– August 24th, 2013 – Miami Visual Collective (MVC) announces a gala event beginning September 28, 2013, to showcase the two sides of their talent, to be held at the prestigious Borders Gallery at 1601 SW 1st Street, Miami, FL 33135
Miami Visual Collective is a group of professional photographers who come together to share knowledge, friendship and collective promotion via a web blog presence and gallery exhibits.  MVC members have put together a new show with a desire to appeal to audiences from both the art world and the commercial arena. The show features selected works from commercial assignments in synergy with personal fine art projects.
The September 28th event, entitled “Miami Visual Collective Presents Synergy of Art and Commerce in Photography” is intended to bring members of the fine art, and commercial imaging worlds together to enjoy the show, meet the five photographers and indulge in food and drinks with friends. 
A true encounter of the creative minds, producers and talent in Miami!
Inhabiting different corners of the photography world, the members of Miami Visual Collective each boast a particular commercial strength in areas like – aerials, food, fashion, cars/trucks, dance and corporate photography – and while those elements define their commercial side, they also exhibit an artistic passion, producing limited edition collections and contemporary art for display, professional collections, art dealers, and the commerce/corporate sector.
We all hope to see you attending this great Gala Show soon!

Cheers!

Fashion Tails: When fashion meets Social Awareness

Jorge Parra was among the photographers selected- by invitation only- to participate in an interesting project, blending fashion and social awareness, called Fashion Tails.

Under the general production  and coordination of Miami Fashion Designer Eva Danielle Wittel, photographers were encouraged to create their own concept for a fashion shooting involving couture models and animals, homeless dogs and cats, which are currently waiting for caring people to adopt them and take them home, away from temporary rescue houses. As long-term hosting is not financially viable, these animals are risking the loss of their lives, if no swift action is taken to adopt them. 

This is when photography kicked in!

Dogs and cats were brought out to locations or studio facilities, using local government transportation, under the supervision and coaching of non-profit agencies like Paws4You  which are temporarily hosting them. Fashion models were styled and dressed, and every shooter made his/her contribution to this noble cause.
Jorge Parra says about the project: “I enjoyed very much the feeling of satisfaction derived from knowing my work might help salvaging these cute animals from potential annihilation. The people who lead the non-profits are doing tremendous efforts, and their commitment is an example of dedication and true love for dogs and cats.

 Being surrounded by all these animals  made me understand the importance of their goals instantly. I had a very happy day, in spite of all the production challenges imposed by this type of shooting, involving untrained animals, which stay too long in cages, become quite difficult to handle”.

Selected images from this shootings will be showcased in the  Charest-Weinberg Gallery, and the opening is on Saturday, September the 22nd.
The entire bulk of images will be published in a book that is currently being edited. The proceedings and print and book sales will be entirely donated to the non-profits.

Details of the show opening below. 

See you at the opening!!

Preview of First Edition of 2011 Portfolio

                                

                                                                  Open publication 

Dear Fellows.


I am happy and excited to announce the first  preview edit of what will become the 2011 Portfolio for the 2nd and 3rd Quarters.


The page matching is still out of sync, and new updates will be done soon.


Still , the spirit of the imaging is already there.




Jorge Parra Photography 2011 Portfolio, 1st Edition






More to come soon…


Hope you enjoy it!!




 Jorge

New Editorial Images for BG Magazine

All Photos© 2011 Jorge Parra. ALL RIGHTS RESERVED

Recently I enjoyed the interesting and fleeting company of NY based Fashion Stylist Aubrey Chung, from Yellowcake Productions, in combo with Stylist and producer Victor Price, from Price of Style,  in a brainstorming situation to produce an editorial about Fashion in Paper in just few hours.

 Aubrey arrived to Miami from Chicago early in the morning, met with Victor,  who arrived from NY the same morning, and prepared an amazing art piece made out of old magazines and newspapers, to be used as background for the editorial.

Creations from amazing designers, like Eduardo de las Casas, Luis Valenzuela, incredible jewelry and out of this world shoes were put together by this great team, to be wore by our fantastic model Pernilla, from Next Models New York.

I arrived around noon to set up and shoot, and by 5 pm Aubrey was  already on a plane to Los Angeles and Victor on his way back to NY.

This edition of  BG Mag was printed out in Ecuador, and is already available in the US. Other editions of the mag are available worldwide.

More images coming soon in my soon to  be revamped website…

Soon!

Jorge

Canon editor’s Choice for Advertising and Fashion Images, selected by David Harris

David Harris, British Creative Director at Wunderman’s helped Canon Professional Network (CPN) with the Editor’s Choice for Fashion and Advertising Images.

Only 28 photos were finally chosen out of some few thousand submissions.

One of my images from my “Altered Statements” series was selected in this portfolio.

Lots of european photographers, and only 2 US shooters in the mix… 

Can’t be any happier!!



Just a little self-pampering note, when one realizes others like your work as much as you like it yourself.

Cheers!