The SmartPhone Photograpy Workshop for Bloggers, Writers, Designers and Social Media Managers is here!

SmartPhone Photo by Jorge Parra
Shot on iPhone by ©Jorge Parra

ABOUT SMARTPHONE PHOTOGRAPHY:

What begun as an interesting trend has now become a powerful form of expression, as millions of users now always have a smartphone in their hands/pockets/purses This has becomes the easiest way to register, document and keep track of events, situations and beautiful moments that would otherwise would get lost just as a memory.

Remember the now “classical” saying: “The best camera is the one you have with you”? That means the Smartphone Photography is no longer a trend or a passing fever, it is here to stay and get better and better!!

The cool thing about this workshop is that participants will greatly improve their skills at shooting with their smartphones, so these snapshots will have a much greater visual impact!

Bloggers, Writers, Graphic and Web Designers, plus all Social Media Campaign Managers will also benefit from upgrading their visual skills using their smartphones better, therefore, their online content will greatly improve!

– First, we  are going to start by learning the professional tricks and tips, plus hidden smartphone features  to better use the “native” capabilities of your own smartphone.

 – We move on to the basics of photography, composition, lighting use of texture, shapes and forms, in order to show the participants how can they “upgrade” their images with basic visual arts knowledge, applied to shooting with the smartphone

– We will – obviously- embark in shooting new images with our new knowledge and capabilities, as part of the workshop.

 -Then, we go some extra miles by further improving the images without ever leaving their phone, by using free editing apps which will enhance the quality of your final images, without turning then into “eye candy”, this is, keeping a very realistic and professional look to your pics.

 You can  register and pay on the day of the workshop, or you can easily register and pay online here:

 http://jorgeparra.com/pages/advanced-workshops-registration-and-payment/

 Register, have fun and learn!

The Advanced Photography Workshops with Jorge Parra

Natural Light Fashion Photo-Shoot with students of Jorge Parra
Advanced Photography Workshops with Jorge Parra

Starting on March 2017, Jorge Parra Photography will offer a series of Advanced Photography Workshops for selected participants, in an intimate atmosphere, where only 10-12 photographers will attend each hands-on workshop. This will allow the one-on-one training that each participant deserves to REALLY improve their visual arts skills and the creative development of his/her portfolio.

Based on the experience gained from teaching for several years at the Miami Ad School, plus the previous private San Francisco and Miami Workshops, Jorge Parra Photography has selected the following content for the upcoming trainings:

 – SMARTPHONE PHOTOGRAPHY: an interesting trend has now become a powerful form of expression, and the participants of this workshop will greatly improve their skills at shooting with their smartphones , first by learning the professional tricks on how to use the capabilities of your own smartphone, plus further improving their images without ever leaving their phone, using editing apps for even better results.

– PORTRAITS AND LIGHTING: this is a basic training, so participants can get comfortable with the use of artificial lighting in studio, plus manipulated natural light, to obtain fantastic results which will improve the quality of their portraits.

 – FASHION AND BEAUTY PHOTOGRAPHY: although the name is obvious, this training is aimed at those who already have some good knowledge of lighting (both natural and artificial) and want to improve their own personal style by shooting models on location and/or studio, conceptualized as an editorial for a magazine. Wardrobe, from casual to swimwear to couture, plus Hair and Make Up Stylists will be provided.

 -THE FINE ART BODYSCAPE: A powerful workshop dedicated to study the human figure and how to develop creative and artistic images, where concepts, composition and lighting will lead the way to obtain meaningful images. Models, Make Up, Styling and Props will be provided, so each participant can approach the body from his /her own vision.

NOTE: All workshops include either online or live review of the work done by participants, so, unlike other workshops, there is TRUE ADDED VALUE THROUGH REAL MENTORING, in order to assist participants in their creative portfolio development. Each Workshop has it’s own inherent characteristics, so the mentoring process will be disclosed along with detailed info when participants register.

 Please contact us for mode details about the upcoming workshops with Jorge Parra in Miami

WORKSHOPS FEES: 

Cash and Credit / Debit Cards will be accepted on the premises. However, We can not guarantee slots available for unregistered, Walk-Ins. On-Site Registration and Payment will proceed on a first-come-first-served basis.

In order to guarantee your participation in the workshop,  you will find a simple way to safely register and pay, using PayPal  in the secure link below, BEFORE the actually dates of the workshops.

http://jorgeparra.com/pages/advanced-workshops-registration-and-payment/

You do NOT need a PayPal account to use this cart. Just use the “Guest” option! Just the same, we will never receive your payment information details!

Many Thanks and See You Soon!

Jorge Parra Photography listed as one of Miami’s Top 20 Portrait Photographers

It is certainly very cool news when an impartial entity does a review of the local talent in the Miami / Miami Beach area, fully crowded with amazing photographers, and still get listed as one of the Top 20 Portrait Photographers in Miami. Can’t be any happier!!

Check Miami’s Top 20 Portrait Photographers

There are many areas of Photography which have suffered from the Digital Divide and the fact that the democratization of the image and the tools available have turned everyone a self-appointed photographer, only means that professional shooters do have to work harder and produce top qualitywork to stay in the game, and prove their worth.

Portrait Photography is one of those areas that may survive the hurricane that digital technologies brought out to either eliminate or radically change the way it is done. There is always the need, either personal, commercial or artistic, to capture the looks of people, either as a document or as a statement, and not everybody is up to the task of grabbing those essential gestures and details that make up the personality of each individual. In the end, we are humans dealing with humans!!

Now, thinking in terms of slowing or dying trends, take for example Car Photography. There are countless former Car Photo Studios in Detroit that stopped producing images, specially those who never got into CGI technologies, which allows the user to start with a simple image of a car, even from a Smartphone, and the software, in the hands of an experienced user, can rebuild the car entirely, even creating a different lighting, place the car in any location, and quickly changing the color of the car, to show the entire gamut available on the market.

Years ago, a photographer had to shoot each and every car model  and color, and the studio lighting systems were powerful and huge. You HAD to be an expert craftsman and lighting guru, in order to make a fantastic car photo! Today, most of the work is done in Post Production, starting with images that need little attention to detail, considering everything can me modified in Post! That is the reason, we can see those fabulous cars roaming all the way up to snowy mountains and jungles and surreal landscapes, both natural and artificial.

See for example:

 

When I am asked about the Future of Photography ( you can check other previous posts I have made about this subject), I think that a few areas will remain untouched:

Basically, Portraits will always be needed, and, as explained above, require a good deal of human interaction. Celebrities will always need their most recent images, Paparazzi photography will still be there too! On the other side of the spectrum, Documentary Photography, Travel and Nature, Events Photography and of courseFine Art Photography will always be there, given the intrinsic curiosity of artists to explore the media in countless ways, always producing new, creative work. Film Photography is back, with many millennials embracing it as a very unexpected trend, staying away from digital technologies, and we all welcome this!!

What will survive and what not is always an open question, so I would like to hear other’s opinions too!

In the meantime, I am happy to be named one of the Top 20 Portrait Shooters in Miami, and, if you wanna find out why and have a taste of it, just make sure to contact me at your earliest convenience, and we will set up some cool time together!! Just click on the Logo below.

Cheers!

Check Jorge Parra’s Website here!

#miamiportraitphotographer #miamiadvertisingphotographer #miamicommercialphotographer #jorgeparraphotography

Miami Advertising Photographer Jorge Parra launches the NEW Synthetic Habitat Website

 

ARCH-PROMO_NOV2015_

Advertising Photographer Jorge Parra is well known as a People Photographer, shooting Advertising, Fashion, Beauty and Portrait Photography for over 2 decades.
However, a number of Creative Directors as well as Architects and Designers who recognize and value Jorge’s vision, have been pushing him out of his comfort zone, by inviting him to shoot architectural and interior design projects. The logic behind these requests was the interest of these creatives in exploring different approaches to  photographing  places and spaces from a fresh perspective.

For this reason, Jorge has been working on a series of photographic projects in Architecture and Interior Design, mostly focused on the Leisure and Luxury markets, shooting Hotels, Spas, Restaurants, as well as private residences and vacation villas.

In addition to these visual challenges, Jorge has been traveling around the world, shooting some large-scale fantastic Lighting Design Projects for public spaces in distant cities like Ankara in Turkey, Dublin in Ireland and Madrid, Spain, and the most recent project was shot in Washing DC, here in the USA. Lighting Design Photography is an area where only a few photographers have been successfully involved.

The resulting body of work includes visuals for Conde Nast Traveler, Luxe Magazine, Hilton Hotels, SLS Hotels, Mandarin Hotels, Ritz Carlton Hotels, several travel and luxury commercial and private residential projects, plus the cool lighting design projects.

Please, visit Jorge’s totally new website for the Synthetic Habitat Project and feel free to make contact to discus you upcoming visual needs in these fields.

                                    www.SyntheticHabitat.com

Jorge ‘s next and natural phase for The Synthetic Habitat Project involve a fine mixing and blend of his favorite visual themes: Fashion and Architecture, putting together all his skills, in an ongoing series of images to be published soon!
Cheers!!

Conversations Part 2: Jorge Parra talks about Fashion Photography

Photo by ©Jorge Parra
Photo by ©Jorge Parra

Moving on in our “Conversations” series, I just want to share this short video-monologue about my impressions on Fashion Photography and how design is involved in showing up the many aspects of women,  their beauty, character, femininity, elegance, sensuality, all intermixed with  design, in mysterious and fascinating ways.

It is always a fine visual challenge to be able to put together these elements in a fine balance, and make it work for the Advertising Market.

To begin, I have made a commitment to myself to maintain the utmost respect for women who, in the creative visual fields, specially when looking for the “hip”, the “never seen before”, the unexpected, the “out of the box” ultra-super-duper-creative approach, sometimes end up poorly misrepresented.

Without further ado, please take a look at the brief clip, where yours truly keeps  talking and talking!!

http://jorgeparra.com/albums/conversations/content/jorge-parra-talks-about-fashion-photography/lightbox/

I hope you liked this clip, and if you really enjoyed it, and would still like to hear more, feel free to quickly jump to my “Conversations” link on my site,  where you will find more brief clips on my talks on Fashion Photography, Advertising/Commercial Photography, Fine Art Photography, The Luxury Market and Portrait Photography of Women.

http://jorgeparra.com/albums/conversations/

Cheers!!

Back to Jorge Parra’s website

#miamifashionphotographer #miamiadvertisingphotographer #fashionphotography #beautyphotography #portraitphotography

Photographer / Director Jorge Parra Launches Spanking New Website

Fashion:Purses

Miami-based Photographer and Director Jorge Parra has just announced the launch of a totally new website, using responsive design, for his extensive portfolio of images, right there, in his well known domain

www.JorgeParra.com

In addition of the “classic” sections for still photography, like FashionBeautyPortraits, Leisure and Luxury plus  Fine Art Photography,  a new a cool section of Essays, the new site has the versatility Jorge’s work and personality demand, as visitors will keep finding new galleries and sections, works in progress,  popping out, as times passes by.

As indicated, the site has been launched with Still Photography at it’s core, but Jorge is already editing and refining  works for the upcoming Motion  section, to include BTS videos, Music and Fashion clips, Testimonials, Time Lapse, Gif Animations  and other experiments with images in motion.

Also, a cool new section of Instant Art, an ongoing and ever-changing portfolio of Also Shot on iPhone 6 Photography, fully  shot and edited in Jorge’s cell phones, with the aid of different editing apps, will showcase Jorge’s curiosity for the abstract and the mundane, keeping his street photography portfolio alive, while transforming some of the images into instantaneous artwork,  in almost real time.

The Essays section, where you can read Jorge’s point of view on critical and contemporary issues related to the visual arts as well as tidbits of images and brief news, works in progress and updates on several matters.

The “Capabilities”  section  showcase Jorge’s company,  Jorge Parra Photography and the Production Resources,  available to assist his clients with every aspect of Production that might be required for the efficient execution of any particular photo-shoot project, big or small.

Links to Contact Jorge either directly ( phone / email) or via his Social Media Channels are also available, so, if you don’t find Jorge, you are not looking for him!

This is an adaptive design website with responsive media, which works flawlessly in just every full screen size, from smart phones to tablets, to laptops, to Retina Displays, thus allowing about the best way to showcase Jorge’s visual art in the most effective and pleasing way.

Visit Jorge Parra’s website right now, and stay tuned for constant additions of content, both stills and motion plus essays, works in progress and unexpected content, just as Jorge’s  explorations in creativity flow around. Share with your friends and colleagues the images you enjoy the most in your own social media channels and come back soon for more!!

Cheers!!

Fashion #Beauty #Portraits #Leisure and Luxury # Fine Art Photography #Jorge Parra Photography  #Production Resources #Instant Art

 

Click here to go back to Jorge Parra's main site.

Success Strategies for Photographers in Linkedin

c8b66-combolinkedinlogo   I had previously posted a whole set of tips and suggestions on how to successfully use Linkedin as a professional networking channel, taking advantage of the fact, that, contrary to FaceBook and other channels, Linkedin gathers a huge percentage of professionals from all areas and fields of human performance. This characteristic makes Linkedin a potentially useful platform to build up new business relationships and strategic alliances, which can help on the profitability of your own business.

Thing is, Success is, from my point of view, more of a process than a goal. It can be easily proven that, once a goal is achieved, in any aspect of our lives, the mind already has yet another new goal to achieve, and on and on, indefinitely,  so it makes sense to focus more on the process to achieve success than in the goals themselves. Improving the process will facilitate achieving new goals.

The well known formula: [Garbage In = Garbage Out] applies wonderfully to Linkedin and every other platform and channel you intend to use for marketing and promotional purposes.

Basically, if you do not commit to provide useful, appealing content, a well groomed profile and stay active on the process of updating all your info on Linkedin, and participate in Groups, you can not expect better results than the ones you have today. Too many Photographers believe that they just need to create a profile, as brief as possible, and sit and wait for a torrential rain of new clients and projects to pour on them. Then the complaints about Linkedin not being useful as an instant cash cow pop out in every forum.

I can not emphasize enough how critical it is to prepare a very effective Profile about yourself in Linkedin. Almost everything is relevant!! From your education to the causes and organizations you donate time and resources to, to the historical career path which has led you to who and how and where you are today, everything counts, if posted properly.

Just recently, the Linkedin Blog published the 10 words people OVERUSE the most in Linkedin in their Profiles, and therefore, have been rendered technically useless for self-promotion, specially if you want to differentiate yourself properly, so your Linkedin Profile should avoid the following:

Ten most overused Profile buzzwords:

• Motivated
• Passionate
• Creative
• Driven
• Extensive experience
• Responsible
• Strategic
• Track record
• Organizational
• Expert

Sounds familiar?? How many of these are right now in your Profile?

To make this brief, consider this: if  by any chance you actually are NOT motivated passionate, creative, responsible, etc,etc, then you are not  a good profesional anyways, and again, if you are all of the above, a cool Pro, make no mistake:  every other Pro who is your actual competition, claims to be exactly the same cool Pro!

So, use your motivation, passion, creativity and experience to build up a better profile, avoiding most of the words above!!!

The matter of connecting with potential clients stays the same: One of the most useful decisions is joining Linkedin Groups, BUT, do not join a dozen of photographer’s groups, since basically none of them will need your services!! Of course, it makes sense to be in touch with the photographer’s community, so being in a couple of those groups is healthy to stay in touch with changes in the industry, etc, so, do not discard all of those, but know in advance those do not offer lots of marketing opportunities. For the same reason, Retouchers, Educators, Assistants, Coaches and Consultants  need to be in photographer’s groups, since they  can become their clients.

Think exactly in the same way, to decide what groups you should consider joining. You have to be in places where your potential clients  also roam. If you are interested in architectural clients, join architect’s groups, same for Corporate, same for Fashion, same for Advertising  etc,etc.

Participation in those groups will streamline the process of connecting with people who might become your future clients or strategic allies. It is also important to note that potential clients, prospects, may not necessarily react instantly to your profile and activity.They may bookmark your profile and will check it out for changes/updates in time, and might consider you for a project later on, when their need for your type of work arises. Months may pass by before this happens. Be patient!!

This is solid proof that success in Linkedin is a process, as you can not measure your success by what you have already achieved, but for what is coming ahead.

…………………………………………………………………………………………………………………………………………….

About the Author: Jorge Parra shoots Fashion, Beauty and Portrait Photography for Advertising. 

You can check on Jorge’s Linkedin Profile right here.

Also, you can check some of his visual work on his recently updated website

Specialization through Diversification? Digital Technology is changing the meaning of old tags and categories for Photographers

All Photos ©2014 Jorge Parra.
All Photos ©2014 Jorge Parra.

We are living the interesting yet critical transition period during which most of the analog world is crumbling, and giving up way to an entire paradigm, where digital technologies are replacing the old ways, new rules are redefining many concepts in most industries and markets, changing education, culture, the arts (pls, check our previous posts in this matter).

One interesting case in point is how the definitions of what used to be a “Specialized” Professional Photographer, as opposed to the classic “Generalist” shooter, this guy who used to be the “Jack of all Trades”, have changed in time.

Most photographers who have dealt mostly with Advertising projects have traditionally been more successful when they were truly specialized shooters. Either still Life, or landscape, or architectural, or People/Lifestyle,etc, with a known style have been (and some still are) picked more frequently for large scale productions. “Being in the top of their game” has been a requirement for hiring shooters for national , international and global campaigns.

That is not the case at all times anymore. Photographers who have worked specialized in just one area of expertise are now doing this “cross-over” to often unrelated fields, and success has not left them behind. Add to that that motion works, video and cinematography are now part of the skills required by many demanding jobs, and here you have,  an old concept has totally changed:

Traditionally, the Generalist was the guy who would do (or at least try) to do it all, commercial assignments, weddings on the weekends, family portraits, catalogs, etc,etc, and in most cases, this traditional “Jack of all Trades” was barely capable of producing, mediocre work, and, at best just “good enough” images. Think of it as the TV spot about the couple taking their car to the repair shop, and finding out the mechanic in charge happens to be also their tax accountant… Of course, no one wants that!!

Now, digital technology, in combo with the human curiosity and creativity, opens up a new vision and understanding of what a “Diversified”, Cross-over photographer is and can do, and by all means, is NOT a Generalist no more.

Adding Photoshop and illustration skills (not just retouching), in combo with CGI implementation, (even via team collaboration), the ability to direct people and even inanimate objects in motion sequences, TV commercials, music clips, etc, plus the ability to go from studio to locations, from outdoors to indoors,  from natural to artificial lighting, from people to objects, in a seamless manner, makes them a new type of shooter.

In short, the classic definition of a Generalist is merely a concept of the past. 

The Diversified, Cross-over visual artist is a new kind of creator, full of passion , know-how and sharp as the traditional Specialists, with all the skill sets required for highly demanding jobs, and yet capable to jump from Advertising to Editorial, from Fashion to Landscape, from Portraits to Still Life, and produce outstanding results.

It is important to mention that this is NOT easy to achieve: There is a quite long learning curve for the Diversified shooter, given the demands imposed from the specialty crossover process. New still image processing software, new video/motion equipment in the market, editing software, post-processing understanding and capabilities, plus several production capabilities need to be learned, mastered and performed impeccably in order to be really successful in this new world.

Two relevant examples of the “cross over” photographers, visual artists with with no apparent photographic specialty can be seen in the work of two fantastic shooters:

 Nadav Kander and Platon

Take a look at Nadav Kander’s website. The work is totally different, from portraits, to landscape,etc, there are several styles of work, but all are glued by a vision.

http://www.nadavkander.com/#

Same can be said of internationally renowned Platon, who may jump seamlessly from photojournalism, to Advertising, into Fashion and other fields:

http://www.platonphoto.com

Other successful examples are easy to find online.

One interesting personal observation in this regard, is my personal experience with Advertising Photography: most of the times shooters are called for his/her strong vision on a field, BUT, on some occasions, they are hired (by interesting and challenging creatives or clients) to shoot some project outside their “comfort zone”, and this helps building up a body of work of seemingly unrelated areas, all just unified trough the photographer’s particular vision.

Same thing can happen with editorial work: you can be shooting fashion this week, and next you may be shooting corporate portraits, and next you can be directing a video.

Resolving the production values required to put together such different kind of projects through his/her vision, is what helps the photographer develop the skill sets necessary to perform the cross-over successfully, something the “classical” specialist may not be trained to do.

In conclusion: I feel it is time to say goodbye to the term and related poor reputation of the“Generalist”, and embrace the new, “Diversified Photographer”, the successful Cross-over shooter, one qualified and able to do specialized, high end work in different fields. The changes in meaning and scope may also apply to other creative careers indeed.

About the author: Jorge Parra is an Advertising, Fashion and Fine Art photographer, well known for his ability to work and direct people, and upon the request of clients and creatives, he has diversified his portfolio into other areas, like Architecture/ Interior Design Photography, gaining clients from the Leisure and Luxury markets in the process. All about Jorge can be found in his Visual Hub (www.TheVisualHub.com)

Miami Advertising/Commercial photographer Jorge Parra relaunches the Synthetic Habitat Project: Architecture, Interior Design and Lighting Design Photography for the Leisure and Luxury Markets.

Architectural Photography by Jorge Parra
© Jorge Parra


During the last 8 years, Advertising Photographer Jorge Parra has been working on a series of photographic projects in Architecture and Interior Design, mostly focused on the Leisure and Luxury markets, shooting Hotels, Spas, Restaurants, as well as private residences and vacation villas.

Jorge is well known as a People Photographer, shooting Advertising, Fashion, Beauty and Lifestyle Photography for over 2 decades. However, a number of  Creative Directors as well as Architects and Designers who recognize and value Jorge’s vision, have been pushing him out of his comfort zone, by inviting him to shoot architectural and interior design projects. The logic behind these requests was the interest of these creatives in exploring different approaches to producing and photographing these projects from a fresh perspective.

In addition to these challenges, Jorge has been traveling around the world, shooting some large-scale fantastic Lighting Design Projects for public spaces in distant cities like Ankara in Turkey, Dublin in Ireland and Madrid, Spain. New projects are being produced in the USA and will be showcased in the near future. Lighting Design Photography is an area where only a few photographers have been successfully involved.

The resulting body of work includes visuals for Conde Nast Traveler, Luxe Magazine, Hilton Hotels, SLS Hotels, Mandarin Hotels, Ritz Carlton Hotels, plus several  travel and luxury commercial and private residential projects, plus the cool lighting design projects.

Please, visit Jorge’s Synthetic Habitat Project and feel free to drop a comment.

www.SyntheticHabitat.com

The next natural phase for The Synthetic Habitat Project involves a fine blend of Fashion and Architecture, both Stills and Motion, putting together all of Jorge’s  skills, in an ongoing series of images to be published in the near future.
Cheers!!

SYNERGY OF ART AND COMMERCE IN PHOTOGRAPHY: An Exhibition in Miami


The new Fall 2013 season begins for the members of the Miami Visual Collective with a fantastic Gallery Exhibition that will showcase both the harmony and the contrast between Visual Art Work, Personal Projects, and Advertising/Commercial images.
This exhibition features visual work from all areas, creating this “SYNERGY OF ART AND COMMERCE IN PHOTOGRAPHY”, by the Collective’s founding members Jorge ParraMatthew Pace, Paul MorrisSid Hoeltzell and Jorge Cardenas.
Here is our Press Release:
FOR IMMEDIATE RELEASE:
MIAMI VISUAL COLLECTIVE (MVC) Show Opening:
“Synergy of Art and Commerce in Photography”
Gala event scheduled for September 28,  2013, poised
to showcase MVC’s commercial and Fine-Art images.
Gala Opening: September 28th, 2013. 7:30 PM
BORDERS GALLERY
1601 S.W 1st. Street. Miami Florida 33135
305-649-0324
Miami, FL– August 24th, 2013 – Miami Visual Collective (MVC) announces a gala event beginning September 28, 2013, to showcase the two sides of their talent, to be held at the prestigious Borders Gallery at 1601 SW 1st Street, Miami, FL 33135
Miami Visual Collective is a group of professional photographers who come together to share knowledge, friendship and collective promotion via a web blog presence and gallery exhibits.  MVC members have put together a new show with a desire to appeal to audiences from both the art world and the commercial arena. The show features selected works from commercial assignments in synergy with personal fine art projects.
The September 28th event, entitled “Miami Visual Collective Presents Synergy of Art and Commerce in Photography” is intended to bring members of the fine art, and commercial imaging worlds together to enjoy the show, meet the five photographers and indulge in food and drinks with friends. 
A true encounter of the creative minds, producers and talent in Miami!
Inhabiting different corners of the photography world, the members of Miami Visual Collective each boast a particular commercial strength in areas like – aerials, food, fashion, cars/trucks, dance and corporate photography – and while those elements define their commercial side, they also exhibit an artistic passion, producing limited edition collections and contemporary art for display, professional collections, art dealers, and the commerce/corporate sector.
We all hope to see you attending this great Gala Show soon!

Cheers!