Miami Advertising/Commercial photographer Jorge Parra relaunches the Synthetic Habitat Project: Architecture, Interior Design and Lighting Design Photography for the Leisure and Luxury Markets.

Architectural Photography by Jorge Parra
© Jorge Parra


During the last 8 years, Advertising Photographer Jorge Parra has been working on a series of photographic projects in Architecture and Interior Design, mostly focused on the Leisure and Luxury markets, shooting Hotels, Spas, Restaurants, as well as private residences and vacation villas.

Jorge is well known as a People Photographer, shooting Advertising, Fashion, Beauty and Lifestyle Photography for over 2 decades. However, a number of  Creative Directors as well as Architects and Designers who recognize and value Jorge’s vision, have been pushing him out of his comfort zone, by inviting him to shoot architectural and interior design projects. The logic behind these requests was the interest of these creatives in exploring different approaches to producing and photographing these projects from a fresh perspective.

In addition to these challenges, Jorge has been traveling around the world, shooting some large-scale fantastic Lighting Design Projects for public spaces in distant cities like Ankara in Turkey, Dublin in Ireland and Madrid, Spain. New projects are being produced in the USA and will be showcased in the near future. Lighting Design Photography is an area where only a few photographers have been successfully involved.

The resulting body of work includes visuals for Conde Nast Traveler, Luxe Magazine, Hilton Hotels, SLS Hotels, Mandarin Hotels, Ritz Carlton Hotels, plus several  travel and luxury commercial and private residential projects, plus the cool lighting design projects.

Please, visit Jorge’s Synthetic Habitat Project and feel free to drop a comment.

www.SyntheticHabitat.com

The next natural phase for The Synthetic Habitat Project involves a fine blend of Fashion and Architecture, both Stills and Motion, putting together all of Jorge’s  skills, in an ongoing series of images to be published in the near future.
Cheers!!

SYNERGY OF ART AND COMMERCE IN PHOTOGRAPHY: An Exhibition in Miami


The new Fall 2013 season begins for the members of the Miami Visual Collective with a fantastic Gallery Exhibition that will showcase both the harmony and the contrast between Visual Art Work, Personal Projects, and Advertising/Commercial images.
This exhibition features visual work from all areas, creating this “SYNERGY OF ART AND COMMERCE IN PHOTOGRAPHY”, by the Collective’s founding members Jorge ParraMatthew Pace, Paul MorrisSid Hoeltzell and Jorge Cardenas.
Here is our Press Release:
FOR IMMEDIATE RELEASE:
MIAMI VISUAL COLLECTIVE (MVC) Show Opening:
“Synergy of Art and Commerce in Photography”
Gala event scheduled for September 28,  2013, poised
to showcase MVC’s commercial and Fine-Art images.
Gala Opening: September 28th, 2013. 7:30 PM
BORDERS GALLERY
1601 S.W 1st. Street. Miami Florida 33135
305-649-0324
Miami, FL– August 24th, 2013 – Miami Visual Collective (MVC) announces a gala event beginning September 28, 2013, to showcase the two sides of their talent, to be held at the prestigious Borders Gallery at 1601 SW 1st Street, Miami, FL 33135
Miami Visual Collective is a group of professional photographers who come together to share knowledge, friendship and collective promotion via a web blog presence and gallery exhibits.  MVC members have put together a new show with a desire to appeal to audiences from both the art world and the commercial arena. The show features selected works from commercial assignments in synergy with personal fine art projects.
The September 28th event, entitled “Miami Visual Collective Presents Synergy of Art and Commerce in Photography” is intended to bring members of the fine art, and commercial imaging worlds together to enjoy the show, meet the five photographers and indulge in food and drinks with friends. 
A true encounter of the creative minds, producers and talent in Miami!
Inhabiting different corners of the photography world, the members of Miami Visual Collective each boast a particular commercial strength in areas like – aerials, food, fashion, cars/trucks, dance and corporate photography – and while those elements define their commercial side, they also exhibit an artistic passion, producing limited edition collections and contemporary art for display, professional collections, art dealers, and the commerce/corporate sector.
We all hope to see you attending this great Gala Show soon!

Cheers!

Fashion Tails: When fashion meets Social Awareness

Jorge Parra was among the photographers selected- by invitation only- to participate in an interesting project, blending fashion and social awareness, called Fashion Tails.

Under the general production  and coordination of Miami Fashion Designer Eva Danielle Wittel, photographers were encouraged to create their own concept for a fashion shooting involving couture models and animals, homeless dogs and cats, which are currently waiting for caring people to adopt them and take them home, away from temporary rescue houses. As long-term hosting is not financially viable, these animals are risking the loss of their lives, if no swift action is taken to adopt them. 

This is when photography kicked in!

Dogs and cats were brought out to locations or studio facilities, using local government transportation, under the supervision and coaching of non-profit agencies like Paws4You  which are temporarily hosting them. Fashion models were styled and dressed, and every shooter made his/her contribution to this noble cause.
Jorge Parra says about the project: “I enjoyed very much the feeling of satisfaction derived from knowing my work might help salvaging these cute animals from potential annihilation. The people who lead the non-profits are doing tremendous efforts, and their commitment is an example of dedication and true love for dogs and cats.

 Being surrounded by all these animals  made me understand the importance of their goals instantly. I had a very happy day, in spite of all the production challenges imposed by this type of shooting, involving untrained animals, which stay too long in cages, become quite difficult to handle”.

Selected images from this shootings will be showcased in the  Charest-Weinberg Gallery, and the opening is on Saturday, September the 22nd.
The entire bulk of images will be published in a book that is currently being edited. The proceedings and print and book sales will be entirely donated to the non-profits.

Details of the show opening below. 

See you at the opening!!

The Un-Boring shoots Phillipe Starck’s latest South Beach project

 Phillipe Starck hits South Beach again!
One thing I love about my work has to do with swapping subject matters. Jumping from Advertising to Editorial, then to personal work on the Nude, or some contribution with a non profit children’s group and then back into editorial, brings out an eerie state of mind, and makes my life the story of  the un-boring. Bored is a concept the escapes my understanding.
As much as I grew and developed my  passion for photography while shooting people, basically the most beautiful models, the input from some creative directors, asking me to shoot out of my comfort zone, starting with places and spaces in my travels, eventually led me to architecture, interior design and lighting design photography, which  are now part of my portfolio.
And one thing leads to another: Just last week, I got one of those calls we love to receive: Conde Nast Americas wanted me to shoot  a full editorial about the classic art-deco Ritz Plaza hotel, now turned into the ultra modern, Phillipe Starck’s-redesigned “SLS”, the very latest addition to the South Beach hotel scene. 
The images will publish in Spain and other european countries.
It was a very hot July day when the production started. Portraits  of the super famous  and ultra meticulous spanish cook, Jose Andres, who defines everything edible in the hotel, from the juices, to the cocktails to every snack and meal, it all goes supervised by him, plus their  well respected japanese Master Sushi Chef Katsuya Uechi were included, all mixed up with the activity of tourists enjoying vacation time, the pools, beaches and rounding up with night shots of the warm and welcoming spaces of so many restaurants, I just lost count.
It was rather unusual to spend so many hours shooting editorial work, but as I see it, it is the only way to get the best out of yourself, specially in hot days, when your imagination may dehydrate as much as your body.
Yet another way to stay un-boringly happy! 
Cheers!!

Preview of First Edition of 2011 Portfolio

                                

                                                                  Open publication 

Dear Fellows.


I am happy and excited to announce the first  preview edit of what will become the 2011 Portfolio for the 2nd and 3rd Quarters.


The page matching is still out of sync, and new updates will be done soon.


Still , the spirit of the imaging is already there.




Jorge Parra Photography 2011 Portfolio, 1st Edition






More to come soon…


Hope you enjoy it!!




 Jorge

Canon editor’s Choice for Advertising and Fashion Images, selected by David Harris

David Harris, British Creative Director at Wunderman’s helped Canon Professional Network (CPN) with the Editor’s Choice for Fashion and Advertising Images.

Only 28 photos were finally chosen out of some few thousand submissions.

One of my images from my “Altered Statements” series was selected in this portfolio.

Lots of european photographers, and only 2 US shooters in the mix… 

Can’t be any happier!!



Just a little self-pampering note, when one realizes others like your work as much as you like it yourself.

Cheers!

Canon editor’s Choice for Advertising and Fashion Images, selected by David Harris







 David Harris, British Creative Director at Wunderman’s helped Canon Professional Network (CPN) with the Editor’s Choice for Fashion and Advertising Images.


Only 28 photos were finally chosen our some few thousand submissions.


One of my images from my “Altered Statements” series was selected in this portfolio.


Lots of european photographers, and only 2 US shooters in the mix… Can’t be any happier!!



Just a little self-pampering note, when one realizes others like your work as much as you like it yourself.

Cheers!

Launch of “The Change 10 Project” during the Eco-mmunities Exhibit.

©Jorge Parra

Dear all

Last Gallery walk in Winwood Art District was the ideal set up to launch the official disclosure of The Change 10 Project by fashion and fine art photographer Jorge Parra, a series of posters to create awareness on environmental issues and suggestions for simple solutions that every person can actually do, to effect change in an effort to restore balance to nature.

The Eco-mmunities, a fantastic Contemporary Art installation of mannequins and photography brought out the talent of artists Luis Valenzuela and Alexis Rodriguez, of Green Art USA, who made fascinating couture dresses with trash and recyclable materials, often considered plain junk, dressing mannequins that were already thrown away to the trash by large retail stores, and the stylish look of the installation easily reminded us of european couture ateliers.

The “Change 10 Project” is based on a simple premise:

Did you know that by using just 10 points less or doing a mere 10 points more you can do your part in making this a better planet for you, your children and the generations to follow?

The “Change 10 Project” is an awareness creative process and a call to action.

You can make a difference to our global warming issues, deforestation, food and water shortages, promote renewable energy, and assist humanitarian charities through simple , yet effective small changes in habits and daily routines, however, our basic line of comfort is not compromised by these simple changes in attitudes and actions.

Spread the word, take action. It’s in our hands

The bottomline concept is to turn this into a viral campaign, so other photographers, copywriters and artists engage into preparing more and varied set of posters with more messages with the same, simple style, so the message gets accross and is distributed massively.

Cheers!

©Jorge Parra
©Jorge Parra
©Jorge Parra
©Jorge Parra